Serie A's transformative partnership with Genius Sports redefines sports data collaboration.

A landmark partnership positions Italy as a global hub for sports wagering. A powerful alliance between football and technology has been forged, one built for longevity. Genius Sports, a world leader in sports betting data and live streaming, has inked a multi-year deal with Lega Serie A. This is far more than a simple arrangement; it represents a holistic solution encompassing every Serie A fixture, Coppa Italia clash, and Italian Super Cup showdown through the 2028-29 season. The result? Every crucial moment—from a decisive goal to a key defensive stop—will be streamed and dissected in real time for an international audience of supporters and gaming enthusiasts. For Italy, this signifies a major stride toward a deeper fusion of football, media, and betting industries. For operators, it unlocks a treasure trove of official, safeguarded, and authenticated data.

Safeguard the purity of the sport and its dedicated supporters

Lega Serie A CEO Luigi de Siervo expressed clear pride in the deal: this partnership guarantees that exclusively verified information enters the market, a vital step to protect the fairness of the leagues and the security of those who place wagers. Within a fast-changing landscape, where misinformation and unverified sources can sway both the game and betting behaviors, trusting a partner such as Genius Sports delivers a powerful statement. It equally serves as an appeal to governing bodies to enhance their efforts in shielding the sport and its fans. Here, technology stands as a shield against tampering and a supportive tool for everyone whose life is fueled by a love for sports.

Innovation, scope and foresight: the successful formula of Genius Sports

Mark Locke, CEO of Genius Sports, emphasizes a deliberate vision: This alliance stems from a calculated long-term plan. After securing elite properties like the NFL and Premier League, acquiring Serie A rights establishes the most sought-after collection in global sports betting. The introduction of BetVision, a live streaming platform, will deliver more than just coverage; it fuses real-time data overlays, creating a deeply engaging and dynamic environment for wagers. This initiative seeks to transform the fundamental idea of "viewing a match."

Italy stands as a pivotal nexus within Europe’s betting landscape, blending historical depth with modern regulatory...

Genius Sports' bold move to invest heavily in Serie A arrives shortly after securing a data rights agreement with 18 competitions under the Association of European Leagues. Spanning from the Dutch Eredivisie and Belgian Pro League to the Danish and Czech leagues, Genius is meticulously crafting its network, establishing Europe as the essential hub for contemporary sports wagering. For Italy, this positions the nation at the core of a dynamic ecosystem that creates economic value, employment, and—most significantly—global visibility. It sends a powerful message to clubs, supporters, and industry operators: Italian football remains a premium, competitive brand, fully prepared to embrace innovation.